Conversion rate
Get a live updated conversion rate for each product based on product detail page views and orders from the last 30 days. This gives you a clear view of which products are turning traffic into sales, helping you spot high performers and optimize underperformers.
Using Shopify's native web pixel tracking, this metafield will automatically update each product's conversion rate as the ratio between the number of orders in the last 30 days and the number of product detail page views. The ratio is expressed as a percentage, rounded to 2 decimals.
The calculation of the conversion rate is calculated based on a 10% sample of the live product detail page views. This means that you may not see a meaningful conversion rate for a product until a sufficient number of product detail page views have been tracked.
Details
- Name
espresso.conversion_rate_30_days- Description
Metafield namespace and key
- Name
number_decimal- Description
Metafield type
- Name
product- Description
Scope of Shopify object that owns the metafield
Example content
3.14