Most popular variant

Display or highlight the most sold variant of a product to leverage social proof and boost customer confidence. Shoppers are drawn to popular choices, and highlighting a best-seller creates FOMO, encouraging faster purchases and driving more sales.

This metafield is automatically updated for products that are part of the shop's orders during the past 60 days. If no orders in the past 60 days mention the product, the metafield is deleted. The value of the metafield will be the most ordered variant (by ordered quantity) within the product across the orders.

Details

  • Name
    espresso.most_popular_variant
    Description

    Metafield namespace and key

  • Name
    variant_reference
    Description

    Metafield type

  • Name
    product
    Description

    Scope of Shopify object that owns the metafield

When you initially enable this metafield, the individual product metafields will be set in a background task. If you have a large catalog, this may take anywhere from a few minutes to a few hours. Once the metafields are set, they will be updated in real-time

Example implementation

{% assign most_popular_variant = product.metafields.espresso.most_popular_variant.value %}

{% if product.selected_or_first_available_variant.id == most_popular_variant.id %}
    <p>
        {{ most_popular_variant.title }} is the most popular variant of {{ product.title }}.
    </p>
{% endif %}

See also

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